Search Engine Optimization is the most important term linked to online content. If you are willing to rank higher than your competitors, then you must know the tactics of the search engine algorithms. Undoubtedly, making your content more discoverable on Google is no piece of cake. Google has an intricate search engine algorithm that focuses on various factors of the content and code. Also, the regular updates in the algorithm can be quite challenging to keep up with. There are indeed various SEO strategies involved to get the best out of your content.

On-page SEO is one of the ways to rank higher in Google search results in Canada. To reach the summit of online business, you can adopt simple strategies and get a boost in your audience. Ultimately, more audience means a greater possibility for business growth.

In this blog, we will delve deeper into the concepts of what on-page SEO is and how you can benefit from it. Most importantly, below are the critical strategies you can follow to get higher Google rankings.

What is On-Page SEO?

On-page SEO incorporates optimizing everything on your website for better ranking on the web. The three pillars of on-page SEO is the technical aspect, outstanding content, and immersive user experience. With all these three things right, you can excel the search engines like a pro.

Since you have now understood the basic concept of on-page SEO, you must also recognize its importance for your website and business. It is well established that on-page SEO will improve your Google rankings. But, an additional benefit is having the ball in your court. It is your website and you can manage it any way you want, so you do not have to depend on external factors for your growth.

Focus On Target Keywords:

On-Page Strategies

For a novice in the SEO world, keywords are the phrases the user will write on Google to find a service. Google algorithm keeps these keywords as prime importance. The first thing Google looks for in your content is optimized keywords. To get keyword-optimized content you can reach out to an expert SEO agency in Canada or use online keyword tools.

If you choose the right keywords and use them appropriately, your Google growth is certain. The cherry on the top is that with Google you do not have to keep the exact form of the keyword. Rather, you can include them naturally in your content and Google will find them.

Answer the Readers:

On-Page Strategies

There is one thing common between your audience and Google, they love answers! It is likely for people to ask questions and learn more about a topic online. Google will support your website with better rankings when your content answers questions framed around the main keyword.

To find what questions you should include with a particular topic, you can use the “People also ask” feature by Google. Another traditional way to do so is to scour online forums for most asked questions.

Use Internal Links:

On-Page Strategies

Internal links play a crucial role in escalating your website’s Google rank. Within a page, you can add a link to another topic from your website. If these topics are linked and contain an anchor text, Google will be able to understand the topic better.

Another perk of doing so is improving the user experience. Whenever a user finds your content useful he will navigate to other similar content for more information. This, in turn, reduces your bounce rates as well as negative Google rankings. Besides, users will surely come back to your website when you provide them with satisfactory and in-depth information on topics.

Title-tags & Meta-data Optimization:

On-Page Strategies

Ever wonder what the blue clickable links and their descriptions below, shown on the SERPs is for? They are your key to be more discoverable! They are called Title Tags and Meta descriptions, respectively. Google allows 55-65 characters for the title tag. Within this limit, you have to describe what your page is about.

Meta-description on the other hand is the short description of what a user will get after clicking on your page link. It may contain a proposition or call to action words to lure a user. To be an apple of the eye of Google you must give extra attention to these two factors.

Avoid “Too-Much” Optimization:

This is almost contradictory to say that you must keep over-optimization at bay as we have discussed how to “optimize and rank higher”. The Google search engine algorithms are for people and not for websites. The content on your website should also be to serve users and not the search engines. In short, you should produce quality content first and then do search engine optimization to be on the top Google results.

For effective optimization, avoid keyword-stuffed content, and try to be as natural as possible. Not only with your content, but you must also ensure proffering natural user experience for positive Google ranking.


The above strategies are the few among many more such on-page SEO strategies to rank higher in Google results in Canada. However, the following strategies may not be productive unless done in the best way. To get the most out of your website pages, contact an adept SEO agency, and be on the top of Google search results. Finally, add value and generate leads with ultimate on-page SEO strategies.

Frequently Asked Questions

  • 1. What is an On-page SEO technique?

    On-page SEO incorporates optimizing everything on your website for better ranking on the web. The three pillars of on-page SEO is the technical aspect, outstanding content, and immersive user experience. With all these three things right, you can excel the search engines like a pro.

  • 2. What is the main difference between on-page and off-page SEO?

    As the name consist, on-page SEO generally used in website content and in-house blogs. On the other hand, off-page methods are used for generating backlinks on different websites. It includes guest posts, business listing, social media sharing, forums, and more.

  • 3. Which is the best among on-page and off-page SEO?

    Both SEO methods are equally important for better results. Off-page SEO totally depends on Google Algorithm for backlinks and if you overdo, then it can cause your website negatively. On the contrary, On-page SEO is adaptable for both readers and search engines.

  • 4. Which is the best SEO agency in Canada?

    Auxano Global Services is a leading SEO agency in Canada. Our SEO experts have a beg of tricks to bring your business top on Google organic search. Our successful portfolio makes us the most trusted SEO agency in Toronto. Contact Us Now!

  • 5. Do you offer Digital Marketing Services?

    Yes, being a leading digital marketing company in Canada, it’s our commitment to offers every type of service that elevates your business growth. We offer on-page and off-page SEO, PPC, Social Media Marketing, App Store optimization, inbound marketing, brand identity design, and lot’s more.

  • 6. Where can I go for more information about SEO services?

    To know more about our SEO services and to hire dedicated SEO experts, contact us at or can call us at +1.437.886.3395

About the Author

Aakash Soni

Aakash Soni is an Operational Head at Auxano Global Services, a leading web & mobile app development company. He is having 8+ years of experience in offering excellent IT services to worldwide clients.