Are you a local business owner? Do you wish to rank higher on search engines? If yes, then it’s the right time to leverage local SEO in your marketing roadmap. Believe it or not but the unimportant-seeming local SEO strategy can make or break your search engine ranking dramatically. Besides, it can open doors to projected success by wooing all your local audiences.
Optimizing your local SEO for a higher SERP ranking is a cakewalk, only if you have the basics right. You need to focus on the lesser-known yet high-utility steps to skyrocket your local SEO campaign. So, let’s get straight into knowing how to improve your search engine ranking with local SEO.
What Do You Mean By Local SEO?
Hold on! Are you unaware of what is Local SEO? Don’t worry anymore. Before proceeding to implement local SEO best practices in your business, let’s get familiar with its essence.
Well, you can perceive local SEO as streamlining your business on the web for local searches. You need to optimize your website or business listing profile with local phrases for the search engines to understand your company better. Furthermore, the engines will display your business name to the local audience, resulting in massive web traffic.
How to Rank Higher on SERP with Local SEO?
With a clear local SEO understanding, you are at the right point to learn about local SEO best practices. Some mandatory rules in local SEO have soared multiple businesses to the heights of success already. These can propel yours too, however. So, without any delay, let’s jump to the main course!
1. Create a Google My Business Account
Let’s admit that Google My Business is a mainstream weapon in local SEO. If you target local heights, then having a Google My Business Account is a compulsion.
Start by filling out your corporate details on Google My Business. Make sure that your business listing information remains consistent with the website ones. Such an optimized Google My Business profile pins your location in the Google Maps as well. All in all, Google gets a better business picture and tells more about you to the local customers.
2. Get Reviews from Customers
A dormant or inactive Google My Business account might be of no use at all. To capture more eyeballs and Google’s attention, your customers need to interact with your business online. So, collect as many reviews and ratings from your customers as you can about your company on your Google My Business account.
Moreover, keep your reviews section fresh with the latest customer feedback consistently. Being a customer-centric business, you should respond to each review and solve the problems, if any. Such interactive profiles appeal to the customers and Google promotes your profile on the SERPs to drive even more audience towards your organization.
3. Optimize for Voice Search
Voice searching is the new normal and every business must monetize it cleverly. When it comes to local optimization, voice searches become even more crucial. Nowadays, the best search engine optimization (SEO) services encompass voice search best practices mandatorily.
So, what is voice search optimization? Well, whenever the customers search about your offerings on the web using their voices, they use conversational language and long-tail keywords. If you incorporate such phrases in your website or business listing, Google will show your business to the voice-searchers, resulting in a higher click-through rate.
4. Optimize Your Website for Mobile
Do you know that a large chunk of the audience is smartphone users? They will learn about your business and interact with it through their mobile devices. These leads will get highly disappointed if they come across platform incompatibility issues when accessing your website through a smartphone. Hence, responsiveness is turning out to be a remarkable local SEO aspect in improving your search engine ranking.
Get in touch with a top SEO agency and ask them to check on how flawlessly your website works on mobile platforms. Once you have streamlined your website responsiveness, you will begin witnessing a big-fat local SEO success for your business.
5. Local Link Building
The industry-specific local businesses can work wonders in uplifting your hibernating SEO campaign. Apart from approaching external backlinks, you should build a rapport with local sites to get quality links for your business.
These highly popular local sites have a massive audience, some of them can become your prospects even. When they encounter a link to your website on the local ones, they have a higher chance of clicking on your URL and become your loyal customers. So, there is a win-win situation for your business using local link-building features.
6. Improve Your Internal Linking Structure
An internal linking strategy is as important as the external one. The internal linking structure in your website directs your local SEO campaign on the right path. The more internal links you have on your website, the better are the SEO principles. But how to create more internal links? You can get voluminous internal links by publishing more content on your website.
Beware! In an attempt to create more internal links, don’t make it inconsistent. The readers should find the internal links naturally, without feeling that it belongs to a local SEO strategy. Also, don’t overdo your internal linking structure. Add as many links as you can to your website until it becomes too overwhelming for the readers.
7. Create Local Content
Content has a limelight role in local SEO campaigns. Even the best digital marketers spend a considerable amount of time curating a high-yielding content blueprint for their local clients. Your website might already comprise multiple well-written contents. However, local content is a bit different and a must-have for local SEO success.
You can transform the ordinary content into the local ones by incorporating local keywords into them. At the same time, you should optimize the title, page metatag, images, and videos for a comprehensive upliftment. Once you publish a considerable amount of local content on your website, you begin diverting regional audiences to your business effortlessly.
Voila! You just finished learning everything about local SEO best practices that improve your search engine rankings. While you are reading the article, your competitors might have walked a step ahead by leveraging local SEO into their businesses. So, what makes you wait? Hire SEO expert and optimize your local parameters now!