Creating a customized mobile application for your brand will attract customers and build loyalty. The design and interface of the app should be user-friendly and interactive. Adding smart features to the app takes you a step ahead of your competitors. There are several features that can build a brilliant app, but we will mainly talk about one such part – Push Notifications. Work with the top mobile development company in Canada to add reliable features that will engage customers.
Before we get into understanding the technical part, let’s see reports that demonstrate how push notifications can prove to be a useful tool. Studies suggest that without a push notification, an average user will open the app 5.4 times/month, but after allowing push notifications, they open the app over 14.7 times/month. Roughly this means that without push notifications, a user will stay on your app for 30 days, but after accepting the feature, the usage of the app may extend up to 90 days.
Auxano Global Services is a leading company offering quality mobile app development services. We have a team of esteemed professionals who design, outline and develop brilliant mobile applications. A valuable brand requires a responsible group of developers, designers and programmers. We are offering you that team to take care of the technicalities while you can focus on the other essential tasks at hand.
What are Push Notifications?
Think of Push Notifications as a communication tool that is available in every mobile built today. Almost every app uses this feature to send notifications to their users. These notifications are mostly used for transactions and engagement. This technology is gaining popularity as it is an interactive medium to deliver relevant information to the users.
Types of Push Notifications
These notifications are automated messages which are triggered when an event happens. Ex: if you order something, a package is in transit to be delivered to you. Or other notifications like flights, discounts and sales.
System Notifications refer to the information which informs the users about the latest features and opportunities. This includes product launch, software update, breaking news and such.
These notifications work for social media platforms, dating apps, marketplaces and such spaces where people can comment easily. It lets users know when someone has read their message, messaged them or engaged with their posts.
As the name suggests, this notification informs people about the events happening in their area. It includes promotions, cafes in the area, traffic info, weather and such.
These notifications are the general ones that offer information regarding updates, app releases, latest news, new features and such.
Why should you opt for push notifications?
Build Customer Engagement:
A mobile developer installs the push notification to force users to read it and open the application. This means that the notification should contain concise yet luring information. Once you build notifications in a similar manner, your app will get more customers.
Select the right target group:
One of the key factors behind a successful application in engaging the right target audience. The push notifications will do the perfect job for you. After getting permission for the location, you can create customized notifications as per the interests of the users. This will bring the right target group to your app.
Increase conversion rate:
The notifications are focused on bringing users to your app. Once they start using the app, they will start trusting your brand for regular services. This will ultimately boost your conversion rate.
Pushes inactive users:
A lot of times people install the app but never really use it. Such users are called the inactive group. With the right push notifications, you can convince the inactive users to engage with your app and turn into loyal customers. It’s a win-win for everyone.
Which strategy should you follow?
There are certain strategies or tools which you can follow to build the push notifications to its full potential. These sound simple but will help you create an engaging notification. If you do not know the technical parts, you can always hire mobile app developers to help you with the task.
You must have heard that timing is everything. Well, this works for Push notifications too. Your notifications should appear at the prime time when most of your target audience will use their phones. Say you send notifications early in the morning, but no one is really awake to check them. This is why you have to do some research, understand the timing and then create a plan for sending out the notifications.
Location helps you create custom notifications. The GPS data will help you send the right notifications which will attract them to your application. Studies suggest that using GPS increased conversion rates from 1.5% to 3.8%.
Your notification should have information that is clear and concise. Users will not engage if they find the notifications to have irrelevant information.
Your data collects the user’s information and their behaviour regularly. This content helps to build a custom user notification.
Why should you work with Auxano Global Services?
- 24×7 customer support
- Latest tools and technology
- Expert team of developers and programmers
- Reliable services
- Post-launch app maintenance
- Experienced professionals
- Enriching user experience
- On-time delivery
Auxano Global Services has been working with several brands globally. We are offering our impeccable services to valuable brands in Canada. We have a team of talented developers who have created and built amazing apps over the years.
With quality mobile app development services, we intend to offer you promising results that will help your brand grow and expand in the long run. If you are looking for reliable services, hire mobile app development company in Canada as Auxano Global Services. Our team is determined to work with you and offer the best Mobile app development services.
Frequently Asked Questions
1. What is Push Notification?
Almost every app uses this feature to send notifications to their users. These notifications are mostly used for transactions and engagement. This technology is gaining popularity as it is an interactive medium to deliver relevant information to the users.
2. What are the advantages of push notification?
There are several advantages of push notification while using in your mobile application such are more user engagement, increase conversion rate, actionable content, increase sales, and pushes inactive users.
3. How to get most out of push notification?
If you want to make the best out of push notification features, you should aware of the best time when your audience is most active in a day. Apart from timing, one should use GPS data to send customized notifications. You can add some emoji or can use copy writing to make your push notification more attractive.
4. What are the types of push notifications?
There are mainly three types of push notifications – Web, Desktop, and Mobile. The web notification send by website backend to web visitors and mobile devices. On the contrary, mobile based push notification is used to send notification only to particular app users.
5. What technology is used in push notification?
Push notification works on different technologies i.e. Google’s Firebase Cloud Messaging (FCM) for Android devices, Apple’s APNS enable notification on safari, and Windows Notification Services for Microsoft Edge.
6. How to use push notification to grow sales?
Generally, push notification is used to send the latest information about relevant applications. If you’re looking to use this feature as a marketing tool then you should use it to inform the audience about the latest product, exclusive offers, new outlets, attractive deals.
7. How to create a custom push notification app development in Canada?
Auxano Global Services is a leading mobile app development company in Canada. We have immense expertise in customized push notification features as per the business requirement. Our experienced app developers can decode your complex idea into a successful mobile application.
8. Where can I go for more information about push notification development?