Ecommerce is growing and there aren’t any full stops in its way. Thousands of startups are joining the league every day and many are yet to come up. Yes, the online store landscape is fiercely competitive and requires an extraordinary edge to become successful. Amidst big players like Amazon and eBay, even appearing before the potential audience becomes difficult for booming ventures.
So, is there a saturation in the industry and you should give up on your million-dollar eCommerce idea? Hell no! No matter how grave the situations become, a well-optimized website will perform better in all aspects. From products to images, you need to upscale all your eCommerce facets to the SEO best practices. Wait! What is SEO for eCommerce? Well, it essentially refers to the site optimization and restructuring to perform well on the search engine result pages against web queries.
You will get sweeter outcomes when you develop your eStore on the foundations of Search Engine Optimization. But how to develop an SEO-friendly eCommerce website? Below you will find a thorough guide on designing such a robust web store. But before going anywhere, let’s walk through the importance of technical SEO for eCommerce.
Why Is SEO Important for eCommerce Websites?
Much like any other website, an eCommerce store relies on their audience noticing them on the search engines. A single engagement requires several natural appearances on the web by your website. However, with a smart SEO strategy, you can hit the bull’s eye precisely. So, let’s look at the e-commerce SEO benefits you wouldn’t wish to miss out on.
1. SEO elevates your brand awareness at the lowest cost.
2. You can use SEO to drive heavy organic traffic towards your eCommerce website.
3. SEO initiates your marketing funnel with a high-yielding awareness phase.
4. SEO relies on keywords that match with user intention and improve their experience dramatically.
5. A natural SEO strategy for eCommerce websites strengthens the bond between the company and customers.
How to Build an SEO-Friendly Ecommerce Website?
Let’s break the suspense! Now that you know the importance of SEO in the eCommerce industry, it’s time to learn how to build an SEO optimized website. You will require adhering to the following principles from the initial stages of developing your web store.
1. Keyword Research
Keywords are the essence of an SEO campaign. Consequently, they are the pivotal aspects of an eCommerce website as well. A keyword-driven web store comes up before the audience better than any other site.
Begin with analyzing the high-target phrases in your industry. Also, include the high-performing keywords that your competitors use, in your keyword strategy. Moreover, you should analyze which keywords drive the highest traffic on the web. However, you should never stuff your content with keywords. Use only pinpointed and relevant keywords on your website.
2. Backlink Analysis
Backlink analysis is the most essential parameter in SEO-friendly eCommerce websites. Gathering quality backlinks can change your game, bringing your website to the highest position on the Search Engine Result Pages (SERP). You might require requesting authoritative websites to provide backlinks to your eCommerce venture. Or, you can resort to a top SEO agency to collect backlinks on your behalf.
Besides, you should analyze the competing websites in your industry to find out their high-yielding backlinks. Many link analyzing tools are available in the market which you can use to test the competitors.
3. Work on Site Architecture
Understanding the competitors’ site architecture has a significant position in the eCommerce SEO checklist. Before leveraging SEO in your website, evaluate how deep the competitor links go. Also, check which are the featured products, the recommended ones, and the best-buy listings on their websites.
Once you have the site architecture information about the competing websites, you can weave an even better campaign for your business. You can either follow the same approach or orchestrate a new one for your eCommerce store. All in all, site architecture analysis is a significant step in your marketing tactics.
4. Troubleshoot Site Errors
An erroneous eCommerce website chains the user experience and degrades your SERP ranking. Sometimes, a flawless-looking web store entails underlying problems, requiring foundational tools for diagnosing. If you have been facing SEO failures till now, you can restructure your website by troubleshooting the technical glitches.
You can utilize multiple debugging tools available in the market to detect site errors and obtain measures to remove them effortlessly. Once the site becomes smooth, your eCommerce SEO strategy gets a creamy platform and takes your venture to infinite heights.
5. Observe Website Speed
A lagging website will disappoint your audience, resulting in a higher bounce rate. Even an eight-second loading delay will compel your potential buyers to resort towards a competing website. From source code to heavy graphics, several factors can degrade your store speed. Consequently, your store will fall on the search engine ranking parameters. So, you should hire eCommerce developers to observe your website speed and take relative measures to propel it.
6. On-Page Usability
Do you know that user experience drives your e-commerce SEO optimization success? A better user experience implies more customers going down through your sales funnel. In contrast, unappealing usability will push your audience away, resulting in a dropping SERP rank.
However, if you assure top-notch experience to your users, they will stay loyal to your website and keep growing continuously. So, ideally, you should aim at providing a glitch-free, blazing-fast, and navigable experience to your potential shoppers.
The web store’s device compatibility decides how far your SEO efforts will go. Believe it or not, a large chunk of your customers use smartphones and expect your website to run glitch-free on their devices. So, even search engines have incorporated responsiveness as a leading factor in determining website rankings. The best eCommerce platforms allow you to monitor the site’s responsiveness during the developmental phase itself.
Before you conclude your efforts, verify the website responsiveness and rectify the inconsistencies, if any. Also, you can reach out to the best eCommerce website development company for a comprehensive site audit. Once you make your store wrinkle-free, you will witness more engagements and positive impressions on your web audience.
So, you are all set to launch an SEO-friendly e-commerce site by now. Although the above points sound simple, they require expertise and experience to outshine in the industry. Are you feeling intimidated by so much information? Don’t worry. You can hire SEO experts to work on your project and edge over the competitors. Choose the best search engine optimization (SEO) services to lead the industry.